A-Plus Entertainment is a Pakistani entertainment channel launched on April 3, 2010. The Urdu language TV channel has its headquarter based in Model Town, Lahore, Pakistan. The channel is owned by Sports Star International under the chairmanship of Abdul Jabbar. A-Plus has broadcast access in South Asia and Middle East with main target of Pakistani audience. The aim of A-Plus is to provide entertainment to its viewers so telecast various programmes, soaps, comedy serials, drama serials, music show, game show and informative programmes which are appreciated by Pakistanis and also famous across the border. The popular serials of A-Plus include Aun Zarra, Mera Nam Yousaf Hai, Tumhari Pakhi, Kaneez, Gustakh Dil, Kaisa Yeh Ishq Hai, Marasim, Teen Patti, Ek Rishta Aisa Bhi, Mera Pyaar, Chupkay Se Bahaar Ajaye, Agar Tum Na Hotay, Mei Mohabbat Aur Tum, Love Life and Lahore, Gohar-e-Nayaab and Khuda Dekh Raha Hai. The channel sets trend by broadcasting such programmes which not only provides entertainment but also educate and deliver social messages to audience. A-Plus also broadcasts morning show “Ek Nayee Subha With Farah” hosted by Farah Saadya. The channel operates under the multiple marketing strategy with also targeting children and males of middle and upper middle class, along with women. The channel within short period has achieved the status of a famous channel which offers multiple entertainment-based programmes that are watched by housewives. Style magazine shows and female-oriented talk shows by A-Plus attract ladies the most due to its uniqueness. The current dramas on-aired on A-Plus are “Bheegi Palkein” starring Faisal Qureshi, Ushna Shah, Affan Waheed, and Faryal Mehmood; “Maazi” starring Jibran Syed, Sidra Batool, Sumbul Iqbal, Seemi Pasha and Faheem Abbas; “Bhai” starring Noman Ijaz, Maha Warsi, Saboor Ali, Seemi Raheel, Salman Shahid and Affan Waheed; “Chandaan Haar” starring Fariya Waseem, Asma Abbas and Ayesha Javed Butt, and “Ek Nayee Subha with Farah” by Farah Saadya.