ARY Digital, owned by ARY group, is a famous Pakistani TV channel launched in December 2000 in United Kingdom. The channel has headquarter based in Karachi, Pakistan and has broadcast access in Pakistan, North America, the Middle East, and Europe. ARY Digital categorized the network for each continent to better serve the viewers, into ARY Digital Asia, ARY Digital USA, ARY Digital UK/Europe and ARY Digital UAE. The channel is run by ARY Group of companies which was founded by Pakistani businessman Abdul Razzaq Yaqoob in Dubai. The channel is regarded as one of the most watched TV channels of Pakistan. The slogan of channel is Colours of Life, aims to present colorful and quality content to entertain audience. ARY Digital broadcasts drama serials, sit coms, entertainment based talk shows and long plays too. The drama script depicts our culture, norms and values and liked by everyone not only across Pakistan but also by international viewers. Pakistani women watches ARY channel dramas with high keenness. “Jeeto Pakistan” a game show by ARY Digital is the most popular game show of Pakistan. It was launched in 2014 and hosted by Fahad Mustafa. Interactive games and chances for winning cash and gold have made the show popular and one of the biggest game shows of Pakistan. Moreover, the channel has telecasted greatly admired Pakistani movies including Jawani Phir Nahi Ani, Chambaili, Lamha, Wrong Number, Main Hoon Shahid Afridi, Waar, Zinda Bhaag, Siyaah, and Josh. ARY Zaug and ARY Zindagi are offshoots of ARY Digital and very popular among ladies. The best and famous sitcom is Bulbulay which is liked by all including youth, kids and elder ones. The morning show hosts by Nida Yasir on ARY Digital is highly admired by audience. Current ARY Digital Dramas are Shahzada Saleem, Naraz, Be Kasoor, Tum Yad Aaye, Main Adhori, Batashay, Anabeeh, Khoot, Mera Yaar Mila Daay, Judai, Guzarish, Mohe Piya Rang Laaga, Dil Lagi, Bewakoofiyan, and Abb Kar Meri Rafu Giri.