ARY Zindagi is a Pakistani entertainment Television channel operating under ARY Digital Network. The channel was launched on 11 April 2014 after test transmission held on 5 April 2014 and broadcasts Pakistani, Indian and Turkish programs. The Urdu language channel has its headquarter based in Karachi, Sindh, Pakistan. The channel came into effect after replacing the food channel ARY Zauq. The slogan of channel is “Zindag Se Milo” (Meet Life), thus aiming to provide audience with some quality and refreshing content as its theme explains. ARY Zindagi was launched to provide local as well as international entertainment. ARY Zindagi is one of the biggest channels that offers variety of shows based on fun, drama, cooking and music. ARY Zindagi is the one and only platform for countless entertainment. The leading famous shows of ARY Zindagi are Aashiqui, Budnaseeb, Behnain Aisi Bhi Hoti Hain, Bahu Begum, Bhabhi Ji Ghar Par Hai, The Great Family Drama, Meka Aur Susraal, Sauteli, Naheed Ansari Show, Raja Inder, and Rishteey. Nestle Basement Café is another hit music show presented by the channel. The Turkish and Indian dramas aired by channel are highly appreciated by viewers. The channel also has audience from UK, USA and Canada. ARY Zindagi broadcasts a super hit comedy show ‘Comedy Nights With Kapil’ originated from India and hosted by Kapil Sharma. The show became India’s top rated scripted TV show and its host Kapil was awarded the Entertainer of the Year award for 2013. The current programs of ARY Zindagi are Kuch Rang Pyar K Aise Bhi, Dil Haari, Socha Na Tha, Breaking Weekend, Salam Zindagi (morning show by Faisal Qureshi), Hamari Bitya, Umar Shareef Showman, Inteqam, Deal or No Deal, Manzil Kahen Nahi, Baba Ki Raani, Begunaah, Be Dar o Dewaar Ghar, Eidi Sab K Liye, Meri Sasu Ma, and Sarojini; Ek Nayi Pahel.