Dawn News, Pakistani Urdu news channel, was launched on 23rd July 2007. The channel is an innovator by Dawn Media Group and has station, which is also a subsidiary of largest English media group ‘Pakistan Herald Publications Limited (PHPL), in Karachi. The channel was originally launched in English after test transmission held on 25 May 2007 by former President of Pakistan Pervez Musharraf. However, the channel was later converted into an Urdu news channel to collect larger audience. Dawn newspaper was launched by Quaid-e-Azam in the 1940s so is the oldest and most significant newspaper of Pakistan. Dawn news channel was launched as Pakistan’s first English news channel. The channel is one of the most watched channel in urban areas of country. The channel has broadcast access in the Europe, US, Africa, UK and Middle East after agreements with several satellite channels including ABC News, Sky News, BBC World and Al-Jazeera. The head office of channel was initially located in the head office of PHPL, Haroon House, but later was moved to current headquarter in West Wharf, Karachi. The slogan of channel is “Raat din Saat din”, which means to provide news twenty four hours a day and seven days a week. Dawn news channel has gathered fame over the past few years and gained status as the more responsible, credible, unbiased and balanced media channel. Dawn News covered many important historical events and broke the records exclusively after broadcasting the assassination of former Prime Minister Benazir Bhutto. Another incident when the channel did beat its rivals was receiving the official information that Ajmal Kasab involved in the Mumbai terror attacks was a Pakistani. Dawn news offers talk shows and programmes based on current affairs of country that are very popular among masses. The famous talk shows and other programmes of Dawn News are Zara Hat Kay by Mubashir Zaidi, News Eye by Mehar Abbasi, Jaiza by Ameer Abbas, Exposed by Sheraz Hasnat, Dosra Rukh by Batool Qasim Arain, Infocus by Jawwad Ahmed Siddiqui, and Raid (reality crime show).