Samaa TV, Pakistani news channel, is an asset to the media industry of country. The channel was launched in December 2007 and owned by Jaag Broadcasting Systems (Pvt.) Limited. The Urdu language news channel has broadcasting access to Pakistan and Worldwide. Samaa News is one of the most watched channels of country. It’s headquarter is located in Karachi, Sindh, Pakistan. The slogan of channel is “Sansani Nahi, Sirf Khabren”. Samaa is famous for its minute-to-minute news reporting, hourly bulletins and 30 minutes programs. The news channel has around 6 million followers on social media and is the first choice of nation for tuning in to know the current affairs of country. The official website of Samaa offers news in both languages, English and Urdu. Samaa TV claims to be the first private satellite channel of country which offers live transmissions at the same time from Lahore, Islamabad, Karachi, Quetta and Peshawar. As the slogan says, the team aims to provide unbiased and authentic news. Samaa channel presents talk shows and current affair programmes that update people with some quality information. Samaa TV has categorized its programmes under Pakistan, Sports, World, Business and Entertainment sections. The channel not only presents political shows, but also programmes highlighting social and cultural issues in country. The experienced journalists and news anchors present the current situation of country to gratify their audience. Some of the famous talk shows and other programmes now a days are Nadeem Malik Live by Nadeem Malik, Crime Scene by Bina Khan, Awaz by Shahzad Iqbal, Qutb Online by Syed Bilal Qutb, Ghamidi Kay Sath host by Nida Sameer, Awam Ki Awaz by Mehwish Siddique, Samaa Chaar by Azfar Ali, Hum Log by Zeeshan Malik, Main Hoon Kaun by Mehtab, News Beat by Paras Jahanzaib and Aisa Bhi Hota Hai by Sohail Sameer. Wide range of programmes by only one channel makes it the leading news forum of country. Moreover, the channel also telecasts a morning show “Subh Saveray Samaa Kay Sath” that provides entertaining content to make audience laugh. Samaa also offers live services on mobile phones via app named ‘Samaa TV Live’.