Urdu1 is a Television network owned by Alliance Media. The Urdu language channel has it’s headquarter based in Dubai, United Arab Emirates. The channel aims to entertain its audience as its slogan ‘Sirf Entertainment’ reflects its agenda. The channel started broadcast program in Pakistan on 12 June 2012 while its regular transmission began on 23rd June 2012. Urdu 1, one of the crucial entertainment channel, is the blend of various programs as the channel presents Pakistani, Indian and Turkish dramas and soap serials, making Urdu 1 the only channel where one can find variety of shows belonging to different culture and norms. Indian soaps are broadcasted with some minor changes to entertain viewers. Moreover, the channel also presents dubbed Spanish and Crosian shows. Turkey dramas are also dubbed in Urdu language to facilitate the Pakistani audience-the main target of Urdu 1. Urdu 1 has been maintaining its ‘entertainment’ policy and gained massive popularity by broadcasting many hit serials including Ishq e Memnu, Aakhir Mera Kasoor Kya Hai, Chadar, Kothi Se Nagan Chowrangi, Aatish e Ishq, Murada Mai, Meri Saheli Meri Humjoli, Bhabi Sambhal Chabi, Shehryar Shehzadi, Dheeli Colony and Kamal House. Urdu 1 also initiated Master Chef Pakistan based on foreign format. Along with, channel offered weekly fashion program ‘Fashion Pakistan week’ in 2015. It has produced numerous telefilms including Tujh Se Naam Humara, Love Shadi Aur Phir, Arranged Marriage to name a few. The current program on aired by Urdu 1 are Maral, Dil Tere Naam, Kala Paisa Piyar, Yeh Hai Mohabbatein, Diya Aur Baati Hum, Susraal Simar Ka, Ashiyaana Meri Mohabbat Ka Season 3, Main Kaisay Kahoon, Suhani c Aik Larki, Yeh Rishta Kya Kehlata Hai, and Saath Nibhana Saathiya. Tum Kon Piya is another latest broadcast of Urdu 1 starring Imran Abbas and Ayeza Khan, popular Pakistani stars.